Prada has released a nine-minute black-and-white film by Chinese artist Yang Fudong, which will form the basis of its spring/summer 2010 menswear campaign.
The short features men walking high lines and floating under lace parasols through the streets of Shanghai.
Based on the Chinese idea that the whole year's work depends on a good start in spring, it is said to portray a "timeless, dreamlike realm where anything is possible".
Check it out at Prada.com
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